Customer Accounts

Customer Accounts are dedicated profiles in your shop that connect ticket buyers with the organizer. Instead of treating each purchase as a separate event, accounts link a customer’s identity to all their past purchases, interactions, and preferences.

Accounts provide valuable insights and efficiency for organizers, while offering a smoother, low-friction experience for customers.

All general account settings are available at Settings → Sales → Accounts. Tixify supports accounts managed on the platform as well as single sign-on via Identity Provider & SSOthird-party identity providers.

📈 Customer Insights: Get a full view of buyer behavior, enabling precise segmentation, detailed purchase history analysis, and accurate measurement of marketing campaigns.

🏷️ Data Leverage: Accounts are required for using Tags, improving reporting and supporting complex workflows.

⭐ Brand & Loyalty: Personalized accounts strengthen your brand and help build long-term customer loyalty and lifetime value.

🛠️ Feature Enabler: Many high-value features require accounts, including Customer Payment Methods, Subscriptions, Vivenu Native Resale, Ticket Transfers, and Ticket Upgrades.

🛡️ Security: Accounts support strong verification to prevent fraud and are required for managing Season Ticket Holders.



✨ Effortless Experience: All event data and purchase history are stored in one place, reducing friction and clicks. Future checkouts are faster because buyer information is saved.

📲 Better Self-Service: Buyers can manage their tickets, handle transfers, and update their details themselves, which greatly reduces support requests.