--- title: Event Launch Checklist slug: ticketing/event-launch-checklist docTags: createdAt: 2025-12-18T11:54:55.786Z --- This checklist is your final review before your event goes live. It helps you quickly check all the key details and settings to ensure a smooth experience for ticket buyers. This checklist applies specifically if you’re using the standard Tixify event setup. ::::VerticalSplit{layout="middle"} :::VerticalSplitItem - [ ] [Header Image](docId:6HCKzTl_CV1hPyGf3AKOZ) - [ ] [Event date and time](docId:6HCKzTl_CV1hPyGf3AKOZ) - [ ] [Check-in time/Doors Open](docId:6HCKzTl_CV1hPyGf3AKOZ) - [ ] [Accent color](docId:6HCKzTl_CV1hPyGf3AKOZ) - [ ] [Purchase button](docId:6HCKzTl_CV1hPyGf3AKOZ) - [ ] [Ticket categories and types](docId:6HCKzTl_CV1hPyGf3AKOZ) ::: :::VerticalSplitItem - [ ] [Starting Price](docId:6HCKzTl_CV1hPyGf3AKOZ) - [ ] [Location](docId:6HCKzTl_CV1hPyGf3AKOZ) - [ ] [Availability Lights](docId:6HCKzTl_CV1hPyGf3AKOZ) - [ ] [Event Name](docId:6HCKzTl_CV1hPyGf3AKOZ) - [ ] [Event description](docId:6HCKzTl_CV1hPyGf3AKOZ) - [ ] [Ticket type conditions](docId:6HCKzTl_CV1hPyGf3AKOZ) ::: :::: ## Header image `Is the header image displayed in good quality and aligned correctly?` High-quality, well-composed images are essential for creating a strong first impression. They capture a ticket buyer’s attention, effectively communicate your brand’s message, and make your shop look professional, enhancing the overall experience. :::hint{type="info"} How to set up? - Go to **Event --> Display --> Design** ::: ## vent date and time `Is the event start/end date and time correct?` Ensuring the event start/end date and time are correct is crucial for a smooth ticket buyer experience. Accurate dates and times prevent confusion, help customers plan their attendance, and reduce support inquiries. :::hint{type="info"} How to set up? - Go to **Event --> Information --> Period** ::: ## Check-in time/Doors Open `Is a check-in time displayed and is it correct?` Displaying a check-in time helps set expectations for ticket buyers, allowing them to plan their arrival and ensuring your event starts smoothly. :::hint{type="info"} How to set up? - Go to **Event --> Information --> Check-in** ::: ## Accent color `Are you using an accent color that matches your brand?` Your accent color —used on key elements like the “Buy tickets” button— is an essential part of your brand identity. Choosing a custom color that reflects your event or company branding helps create a cohesive, polished shop experience. :::hint{type="info"} How to set up? - Go to **Event --> Display --> Design --> Accent Color** ::: ## Purchase button `Does your "Buy tickets" button's name make sense?` Your call-to-action button should clearly state what customers are buying. When selling alternatives like vouchers or memberships, a precise label reduces confusion and guides users to the correct purchase. :::hint{type="info"} How to set up? - Go to **Event --> Custom --> Event Landing Page --> Buy tickets button** ::: ## Starting price `Does your "Tickets start at" price make sense?` The “Tickets start at” price is often the first thing buyers notice, setting expectations around your event’s affordability. Displaying a clear and accurate starting price builds trust and attracts the right audience. If the price is misleading—such as highlighting a heavily discounted children’s ticket that doesn’t reflect the typical cost—it can cause confusion and result in lost sales. :::hint{type="info"} How to set up? - If you do not want any starting price to be shown, go to **Events --> Display --> Display --> Hide starting price** - If you want to ignore one ticket type for the starting price, go to **Events --> Ticket categories -->Ticket types --> **edit ticket type** -->** **Presentation --> Ignore starting price** ::: ## Location `Is your event's location accurately set, and is the Google Map displaying correctly?` A properly displayed Google Map lets ticket buyers quickly see your event’s location, plan their trip, and avoid any confusion. :::hint{type="info"} How to set up? - To set the correct address/location, go to **Events --> Information --> Location ** - To control whether the location and map are shown on your event page, go to **Events --> Display --> Landing Page -->** toggle** Hide map **and** Hide location** ::: ## Availability Lights `Are availability lights activated and configured in the best way?` These color-coded indicators (green, yellow, red) provide ticket buyers with an immediate, real-time view of ticket availability, helping them make quicker purchasing decisions—especially for popular events. :::hint{type="info"} How to set up? - Go to **Event --> Display --> Availability lights ** ::: ## Event name `Are event name and slogan short and clear?` Your event name and slogan are usually the first things ticket buyers notice. They should be concise, impactful, and easy to understand at a glance. Clear, brief titles and slogans capture attention immediately and quickly convey what your event is about. :::hint{type="info"} How to set up? - Go to **Event --> Information --> General** ::: ## Event description `Is the event description clear, complete and engaging?` Your event description is a key tool for sharing important details with ticket buyers. A clear, complete, and engaging description builds confidence and excitement, while also addressing common questions. Including essential information—like parking instructions and details about different ticket types—reduces confusion and helps ensure a smooth experience for attendees. :::hint{type="info"} How to set up? - Go to **Event --> Information --> Description** ::: ## Ticket categories and types `Are the names of ticket categories & ticket types understandable and consistent?` Clear and consistent ticket names help buyers pick the right option quickly. When names are easy to understand and the same across categories, it makes buying simpler and reduces mistakes or support questions. :::hint{type="info"} How to set up? - Go to **Event --> Ticket Categories --> Category Name **& **Ticket Name** ::: ## Ticket type conditions `Do all ticket types contain the needed information (such as buying restrictions or conditions)?` For discounted tickets (like student tickets) or tickets with special access, clearly show any restrictions or conditions before purchase. This avoids confusion, reduces support questions, and helps buyers get the right ticket for a smooth entry. :::hint{type="info"} How to set up? - Go to **Event --> Ticket Categories --> Ticket Types --> **edit** --> Name *****&***** Description** :::