---
title: Customer Accounts
slug: ticketing/customer-accounts
docTags: 
createdAt: 2026-01-20T14:16:47.997Z
---

Customer Accounts are dedicated profiles in your shop that connect **ticket buyers** with the **organizer**. Instead of treating each purchase as a separate event, accounts link a customer’s identity to all their past purchases, interactions, and preferences.

Accounts provide valuable insights and efficiency for organizers, while offering a smoother, low-friction experience for customers.

All general account settings are available at **Settings → Sales → Accounts**. Tixify supports accounts managed on the platform as well as **single sign-on** via [Identity Provider & SSO](docId:5X_KU5YHczy5CwEBDnbHG).

:::hint{type="warning"}
This setting requires the module **Accounts **to be activated.

*Please contact the Customer Experience team to support with activating the module and assisting with set-up.* 
:::

### Benefits for the Organizer

📈 **Customer Insights**: Get a full view of buyer behavior, enabling precise segmentation, detailed purchase history analysis, and accurate measurement of marketing campaigns.

🏷️ **Data Leverage**: Accounts are required for using Tags, improving reporting and supporting complex workflows.

⭐ **Brand & Loyalty**: Personalized accounts strengthen your brand and help build long-term customer loyalty and lifetime value.

🛠️ **Feature Enabler**: Many high-value features require accounts, including Customer Payment Methods, Subscriptions, Vivenu Native Resale, Ticket Transfers, and Ticket Upgrades.

🛡️ **Security**: Accounts support strong verification to prevent fraud and are required for managing Season Ticket Holders.



### Benefits for the Ticket Buyer

✨ **Effortless Experience**: All event data and purchase history are stored in one place, reducing friction and clicks. Future checkouts are faster because buyer information is saved.

📲 **Better Self-Service**: Buyers can manage their tickets, handle transfers, and update their details themselves, which greatly reduces support requests.